[ Meet the Founder ]

Welcome to the Avenue! Founded in January of 2018 and launched on June 7th, 2018, the Avenue Blackbox Theatre is directed artistically by local and international "artivist", Reenah Golden. Many have showered Reenah, who was born and raised in Rochester, NY with compliments and praise for "re-igniting local theatre" as a "community treasure" for this latest leap of faith. To that she would humbly say that the community she has cultivated is in fact the treasure and she is proud to extend her light to the Avenue. 

To the Avenue, Reenah brings an unparalleled passion to the development of performing arts, which she has done tirelessly for over 20 years locally, nationally and abroad, using the stage to educate, affect social change and creat...

[ Community Partners ]

[ Purpose ]

The Avenue Black Box Theatre cut our ribbon on June 7, 2018 with a sidewalk overflowing with love and support from the community and all but ONE of our 9 city council members present! 


The Avenue Black Box Theatre located at 780 Joseph Avenue in Historic 14621 Neighborhood is well on our mission to provide affordable, meaningful, culturally rich experiences in a wide array of artistic disciplines to city of Rochester residents and visitors. We are a safe, bold, creative Queer-space highlighting art and content created by artists of color, youth and collaborators traditionally marginalized or silenced. We create equitable space for these artists. We create home.


The Avenue is the first fully-programmed performing arts venue in the northeast quadrant. Building the Avenue has been a wholehearted community effort propelled by love, volunteer hours, private donations, and a hilariously viral GoFundMe campaign.


We are a fully-accessible space for all levels of mobility that thrives off collaboration including partnering organizations like Joseph Avenue Arts & Culture Alliance, Rochester Black Pride, Starvin' Artist/Breathing Fire Poetry Slam, We All Write, Rochester Latino Theatre Company (RLTC), and the Avenue Children’s Theatre Project (A.C.T.) including noDramaClub. Together, we will pave an exciting new way in helping transform this underserved community. Our collective vision is a safe, bold and creative space for vibrant artistic expression. Our mission is to curate moments that elevate the voices, interests and art of the marginalized in this space and beyond.


Exposure to, experience in, and application of arts have proven to raise academic achievement, pride in community ownership, and economic vitality to any community that embraces the arts. One building, one block at a time, we can and will transform this community, with your help. We simply ask that you keep believing and keep showing up to dream with us, play with us, grow with us!

Thank You | Asante Sana!

- The Avenue Dream Team






780 joseph avenue rochester ny 14621

585.491.6730 |info@avenuetheatre.org